LICENSED by DC Comics,
the UK cereal company Weetabix ran a Superman promotion in 1979,
its boxes adorned with various play scenes and cut-out models (a
Kryptonian flyer, and Kal-Els rocket). The inside of the packs
featured six different picture puzzlers (which you could
only get to if you tore the box open).
Hidden in the actual cereal were various cards,
issued in strips of three or six, depending on the size of the pack.
Altogether there were 18 different cards.
were stand-up cards meant to be used by kids to stick into slots
on various adventure settings printed on the Weetabix boxes. The
cards featured the character and name on one side, and profile on
the reverse. The Superman set comprised an odd assortment, including
four from the Legion stories of the time, and even gave a name for
the head of the Resource Raiders (The Brain).
Some of the picture
There were four different scenes to play against:
Kryptonopolis, Scarlet Forest, Fortress of Solitude, and the Town
of Kan. Three of the random picture puzzlers on the
inside of the boxes featured Worldsmith, a Resource Raider and afore-mentioned
Because the cards were inserted inside the boxes,
theyre much easier to find today than the cut-outs and the
puzzles, which were part of the boxes and more often than not discarded
once they were emptied.
A full-page advertisement
in a magazine.
FROM OTHER COUNTRIES
HERE'S an assortment
of South American trading cards with Legion characters.