ANIMATED LEGION OF SUPER-HEROES MCHAPPY MEALS POSTER

TO promote McDonalds'
line of Happy
Meals figures commemorating the Legion animated TV
show, the store used a window poster to lure in customers (among
other gimmicks).
Because the line was launched together with
a Build-a-Bear set, both products are featured on the front of
the poster.
On the flipside was a blurb about McDonalds
Good food to grow on, which in-store customers could
see from the other side of the window. It depicted a milk shake,
a juice, a fruit cup and some nuggets. No burgers!
