DC SUPER-STARS SOCIETY APPLICATION FORM
on image for a colored-in version.
IT was a poorly-designed
house advertisement that ran in DC Comics December 1977
issues. Looking like a statement of ownership and circulation more
than a major announcement, the memo-style document outlined the
formation of The DC Super-Stars Society fan club, in type so small
you could forgive readers for accidentally ignoring it.
But if they took a second look,
their hearts would have surely skipped a beat when the fine print
was fully digested. DC Comics were offering an avalanche of goodies
for fans, and best of all, so it seemed, designed specifically
for their characters of choice.
The ad mysteriously asked for applications
for 12 chapters of the Society, of which the Legion was one. After
sending in an expression of interest, readers received detailed
application forms for each chapter they asked for.
Each application form consisted
of the same format: four pages comprising an introductory page,
a quiz page, another outlining what the membership kit contained,
and then the actual application coupon, which fans
had to fill in and return along with payment of $4 for each kit.
Promised with the packs were a DC cloth
patch; a glossy DC Super-Stars Society insignia decal in color;
an insignia transfer for a t-shirt; a membership certificate;
a membership card; discount coupons for comics and merchandise;
and best of all, a huge color poster of DCs Super Stars,
which included some Legion members.
The application kit for the Legion came adorned with panels drawn
by Mike Grell and Jim Starlin, and a quiz to test knowledge of
But as history has recorded, a series of unfortunate
events forced DCs planned expansion of 1978 to spectacularly
implode upon itself, resulting in a reduced number of titles,
loss of jobs, severe economic cutbacks, and termination of various
projects, including the Super-Stars Society.
DC did manage to send out copies of
the poster a couple of years
later when it introduced the Superman Club.
Apart from the membership card
which would have printed the chapter the fan had applied for,
all the other paraphernalia, including promised regular updates
and bulletins, were essentially the same for all chapters. In
effect, someone who had applied to join multiple chapters would simply
receive the same items each time, and would have every right to